Why Festive Promotional Planning is the Secret to Ending 2025 Strong

You know what I see every single year? Small business owners scrambling in December, unsure of what they are doing. Many are diluting their brands or discounting too heavily, trying to post daily without a plan, and missing out on sales because they left it too late.

I said it from during the Summer Holidays, your customers are already thinking about Christmas, Kwanzaa, Cyber Monday, and New Year right now, not in December. If you want to finish 2025 strong and roll into 2026 with momentum, you need a plan that goes beyond “post more on Instagram.”

I've produced a special Festive Planning Workbook to help you get organised Order now. Here’s why festive promotional planning matters (and how you can do it differently):

People Buy Early, But Not Always for Themselves

The festive season is a mix of emotional and practical buying. Some people shop early to avoid stress, others leave it to the last minute. Your job is to have a strategy that speaks to both.

• Think about gift-givers vs self-treaters.
  
  
• Offer bundles, limited editions, or services people can “gift” (even if that’s a gift card).

Get Visible and Have a Routine

If you disappear until November, you’ll spend December shouting to a cold audience. Instead:

• Be present, be engaging and connect with people through brand storytelling

Promotions Aren’t Just Discounts

I’m not a fan of just slashing prices or buy one get 200 free! Promotions can be:

• Free gift wrapping
  

• “12 Days of Christmas” bonus content or freebies

What could you run as a promotion? Are you unsure? We will be doing this at The Visibility Lab on Saturday 11th October. I have also shared more in my Newsletter on this, so subscribe now to the email list for more about festive marketing planning here
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You Need More than Good Intentions

This is where I bring in my special VAPS™ framework (don’t worry, if you're in my Visible, Seen & Paid group coaching programme, you already have access to this 😉). It’s designed to help you:

• Get clear on your audience & offers
  
  
• Map out a simple but effective campaign

• Track results so you don’t repeat the same mistakes in 2026

At the time of you reading this blogpost there may be spaces available for The Visibility Lab in October, all attendees will receive a complimentary copy of the Festive Planning Workbook (as shown below). Book your space, here

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‍Get Momentum Ahead of 2026

The biggest win? A strong festive campaign sets you up for January sales without starting from scratch.
Most businesses go quiet in January – you’ll still be front-of-mind.

Ready to Make it Happen?
I created a Festive Marketing Workbook to help you design your campaign step by step – no marketing degree required.

And because I want you to be ready for next year too, I’ve put together a special combo offer:
✅ The Festive Marketing Workbook (with planning sections and 17 tactics to help you sell out this year)
✅ The 2026 Brand & Marketing Planner + Workbook (so you hit the ground running in January)

Order now

Limited copies are available, so order yours now and start planning so that you're not stressed and overwhelmed.

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