Let's set your marketing goals for 2023

What are you working towards?

I don't know about you, but I find that when I work without goals I am all over the place. Have you ever gone in to the supermarket without a shopping list and came out with a lot more items than you'd actually needed!


In business this can happen too! And, this is why it's so important to have that shopping list to set your direction and it is important to set out some clear marketing and sales goals if you want your business to grow. Assuming that you have already penned down some bigger plans for your business, review what you'd like to achieve and write down some marketing and goals so you have some clarity moving forward.

Here are some quick steps to help you set goals for 2023:

1. Reflect on the past few months: Take some time to look back at the last 12 months and think about what you have achieved, what went well, and what you'd like to improve upon in the coming year. Consider your successes and failures, and use them as lessons to inform your goals for the new year.

2. Identify your current business objectives: Identify your overall business objectives. This could be increasing revenue, growing your customer base, or launching a new product. Your marketing goals should align with your business objectives.

3. Everyone is not your customer, so define your target audience: Determine who your target audience is, what their needs are, and what motivates them to purchase your product or service. Knowing your audience will help you set specific and relevant marketing goals.

4. Know your capacity! Make sure your goals realistic and manage your expectations: Your goals should be quantifiable, realistic and set out with clear deadlines. For example, instead of setting a goal to "write up a plan to launch a website", set a goal to "write up a promotional plan to launch a website before 11th April"

5. Write your marketing and sales goals down: Writing your goals down makes them more tangible and can help you stay accountable. You might want to create a vision board, use a planner, or write your goals on sticky notes and put them where you can see them. If you need help with accountability then join my coaching programme here (http://bit.ly/i2mmembership3)

6. Set realistic timelines: Set a realistic timeline for achieving your goals. Consider factors like your budget, resources, and the complexity of your marketing plan.

7. Break your goals into smaller steps: Break each goal into smaller, manageable steps. This will help you make progress and stay motivated, as you'll be able to see the progress you're making.

8. Track your progress: It's important to regularly track your progress towards your marketing goals. Use data and analytics tools to measure your results, and adjust your strategy accordingly.

9. Remember, marketing goals should be flexible and adapt to changes in the market or your business. Regularly review and adjust your goals to ensure that they remain relevant and effective.


Remember that setting your marketing goals is a process, and it's okay if your goals change over time. The most important thing is to stay committed to what's important to you and keep taking steps towards achieving your goals. Regularly review your goals and adjust them as needed. Life is unpredictable, and circumstances can change, so it's important to be flexible and adapt your goals as needed.

Take action today! Commit to setting out your goals and creating a plan for your business growth with helpful workbook sections in my Brand and Marketing planner. Buy your 2023 edition now here for only £29.


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