How to increase your brand visibility this summer

Struggling to stay visible with your brand?

I've seen marketing success first hand from several business owners who have worked without a strategy and promotional plan and they have not enjoyed the overwhelm, stress and confusion they've experienced along the way!Guessing only works as a strategy for a few business owners.

And, if this way of working is NOT working for you, then this time of the year is a good time to decide what you're doing about this guessing game! We are more than 6 months in to the year so if guessing, hoping and praying isn't working, it's okay to ask for help.

Two ways to increase your brand visibility this Summer:

Show Your Behind The Scenes: BTS Content

Turn your own inconsistency into content by showing your audience how you’re prepping for Q3/Q4.

• Shows you at work and makes sure you're creating something! Builds relatability.
• Keeps you visible, authentically and on your own terms whilst you're on the job
• Shows you doing the work, with some tips thrown in. No need for hard sales.

Visibility via Digital Downloads or Content

Create a simple free or paid resource that addresses a seasonal problem.

• Show yourself in work mode and make sure you're creating something! It makes you a more relatable brand too
• Stay visible, authentically and on your own terms whilst you're on the job, at an appointment, writing that blogpost or even writing your marketing plan!
• Give out tips while you work and build that list or grow your community! No need for hard sales.

An example of this is if you have a fashion brand you could produce a "Summer to Autumn Wardrobe Checklist". Or as a service business if you're a fitness expert "3 Ways to Train in the Garden or Park before Quarter 4.

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For example, in my business, I often record behind the scenes when I am creating course content! Look out for my updates on that this Summer. It is so simple to record quick 30-sec clips on your phone. You can then post your videos as stories, reels, or carousel captions.

I'll be sharing some more tips via my Instagram channel so make sure you're connected over there!

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Book on to the next event here

If you're interested in some complimentary tips, message via this website with the word PLAN and you'll receive a complimentary training video.

Be encouraged to take action. No point "looking" like you know what you're doing and being active, but not seeing results in your business.

If you need help to improve what you're doing, get in touch today.

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Watch this video for tips today

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