🎄 3 Must-Know Tips for Festive Marketing Success

🎄 3 Must-Know Tips for Festive Marketing Success

It might feel like you’ve just taken the Christmas tree down, but blink and we’ll be back to Christmas Music season again! If you’ve ever found yourself scrambling in November to post festive offers or throwing together a last-minute Cyber Monday campaign… today's email has tips for YOU.

Here are 3 key festive marketing planning tips you need to know:

🎯 Plan Backwards From December, Not Forwards From August

Most people start with August and crawl their way forward. Don’t do that. Start by setting your December goals (e.g. sell 100 gift bundles, book out 3 festive events, increase visibility) and then work backwards.

Ask yourself:

• What do I need to promote in November to support those goals?
• What content or campaigns should go live in October to warm up my audience?
• What deadlines do I need to hit in September or August?

This reverse planning method keeps your content focused, seasonal stock ordered, and marketing aligned with your goals. If you're working with me on my coaching programme - specific details land in a few days time publicly - then you'll have me in your corner to support you with all of this. And even if you're not, don't miss my webinar at the end of this month - it's complimentary and there are 35 spaces - join here

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🛍️ Get your offers ready BEFORE people start shopping

It’s not just about the Christmas rush. I'll be sharing exactly how you can do this during my complimentary webinar - register here

This year, you don't need to be panic posting or creating content at midnight. Let's not be stressing another year! And, if you're unsure of how to get this all going book in a call or email me now to find out more about my coaching programme, I'll help you create your festive campaign and see results before the end of the year.

🎁 Plan ahead so that the festive season should not feel like a sales sprint

Not every post needs to sell. December is one of the BEST times to connect with your audience through a number of methods.

Your brand voice matters. If you only show up to sell in December, you’ll be drowned out by louder (and usually cheaper) competitors. And, in some cases - let's be real - their product may not even be a good as yours in term of quality etc, but because you don't plan ahead, you may find yourself headbutting a wall because you don't plan in time. Join me on my webinar for details of how to avoid this. We will get deep into branding and marketing on my coaching programme.

If you need to get help, let me help you this year. Get in touch if you have any questions.

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