News

  • Bud Light Brings Its Love of Music and Sports Together With a Super Bowl Music Festival December 7, 2018
    Bud Light is known for making a big splash during the Super Bowl, debuting many memorable ads over the years, including its 2018 spot featuring the Bud Knight and the "Dilly Dilly" universe. While the brand has not yet announced whether or not it will return in 2019, Bud Light will definitely be involved in...
    Katie Richards
  • How Online Reviews Can Foster a Deeper Connection Between Brands and Consumers December 7, 2018
    Influencers and anything social media are the words du jour in brand building. Brands are clamoring to create branded connections via tactics like Instagrammable moments or encouraging their users to be visible brand ambassadors in an effort to drive awareness. But most social media is ephemeral. Snapping a quick picture creates a momentary spark that... […]
    Mark Jeffreys
  • Film Marketers Need to Stop Wasting Time and Money Advertising to People Who Don’t Care About Their Movies December 7, 2018
    When it comes to the movie box office, bright spots like Ralph Breaks the Internet, Creed II and A Star Is Born are lifting the spirits and fortunes of Hollywood studios. It is much-needed good news as theater attendance continues to decline. In the U.S. and Canada, fewer people went to the movies in 2017...
    Ric Elert
  • YouTube: Here’s How to Add Stickers to a Stories Post December 7, 2018
    YouTube recently expanded the availability of its Stories feature to eligible creators with more than 10,000 subscribers. YouTube Stories lets content creators share photos and videos on their channels that will be available to view in the YouTube mobile application for seven days. Our guide will show you how to add stickers to a YouTube...
    Brandy Shaul
  • Glued to Your Phone at the Dinner Table? Marshawn Lynch Wants to Have Some Words December 7, 2018
    Will we ever collectively return to a time when dinners around the table included little more than food, your friends or loved ones, and polite conversation? Let's be real--probably not. In this blink-and-you'll-miss-everything society, the news cycle is relentless, an important update from your friends is always moments away and "staying conn […]
    Shannon Miller
  • The First Avengers: Endgame Trailer Is Exactly as Bleak as You’d Expect After Infinity War December 7, 2018
    If you've seen Avengers: Infinity War, you know that it ends on the most soul-crushing note in the history of the Marvel Cinematic Universe. (That's your cue to stop reading if you'd rather avoid spoilers from the most recent Avengers installment.) While few expect that the genocide wrought by Thanos will be permanent, the first...
    David Griner
  • Omnicom Executive Mainardo de Nardis Is Stepping Down After 38 Years in the Agency World December 7, 2018
    Mainardo de Nardis, executive vice chairman of Omnicom Media Group, announced to employees this morning that he will be stepping down from his position and leaving the holding company world after nearly 40 years. Last September, de Nardis moved away from the global CEO role at Omnicom's biggest media network, OMD, as successor Florian Adamski...
    Patrick Coffee
  • Following Anti-Gay Tweets, Kevin Hart Steps Down as Oscar Host December 7, 2018
    This week, ABC and the Academy of Motion Pictures had tapped a new celebrity Oscars host who seemed to have the Midas touch with brands--Kevin Hart--to help reverse the ceremony's ratings spiral. "I will be sure to make this years Oscars a special one," Hart said on Tuesday night. "Now it's time to rise to...
    Jason Lynch
  • Facebook Revealed Several Updates to Its Test of Subscriptions to Instant Articles December 6, 2018
    Facebook announced several updates to its test of subscriptions to Instant Articles, as well as 26 new publishers that were added to the test group. The social network began testing subscriptions in Instant Articles with 10 publishers in October 2017. The implementation approach for the initiative was revamped, slashing development time to onboard publishers […]
    David Cohen
  • Workplace by Facebook Achieves ISO 27018 Certification December 6, 2018
    Facebook's Workplace by Facebook enterprise solution achieved ISO 27018 certification, meaning that it meets the International Organization for Standardization's privacy-focused international standard covering information security management systems. Workplace by Facebook achieved ISO 27001 certification in October 2017, ensuring the confidentialit […]
    David Cohen

 

 

 

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