News

  • Gamers Get Dropped Offline at the Worst Possible Moments in This Brutal Marketing Prank January 23, 2019
    To promote an app that scans for weak Wi-Fi coverage, Danish ISP Stofa pranked six boys by slowing down or cutting their connections during critical moments of online gameplay. Predictably, these gamers didn't shrug off the technical glitches and patiently wait for their signal to return. In fact, they straight up freaked. "This sucks, this...
    David Gianatasio
  • No, Old Spice’s Latest Manly Campaign Is Not Referencing Gillette January 23, 2019
    Marketing to men: how hard can it be? Given the heated conversation over Gillette's most recent campaign and its impact on consumers, the answer may well be "harder than it looks." But another P&G brand also has a new ad appealing to that target demographic by assuring them that it's OK to attend to your...
    Patrick Coffee
  • R3 Report Finds Publicis Groupe as the Top Generator of New Business Revenue Among Agencies in 2018 January 23, 2019
    Even though the number of accounts placed in review in 2018 declined 5.5 percent from the previous year, those that did change hands led to a 7.5 percent hike in global new business revenue for agencies, according to independent consulting firm R3's latest report that analyzed 7,000 agency new business wins last year. According to...
    Lindsay Rittenhouse
  • Brands Dedicated to Specific Values Stand Out Amidst the Government Shutdown January 23, 2019
    The beauty of knowing who you are is knowing when to act. As brands react to the current government shutdown, it's striking to see how genuinely authentic most of them feel. Companies including REI, Columbia and The North Face are among some of the most vocally critical brands on the government shutdown, and their messaging...
    Matt Baker
  • UPS Ships a Majority of Its Global Ad Business to IPG Without a Review January 23, 2019
    UPS, or the United Parcel Service, has sent the majority of its creative and media accounts globally to IPG, without a review. The Martin Agency will now serve as the global logistics company's creative agency of record, with Initiative as its media AOR for North America and Europe. The Martin Agency will be tasked with...
    Erik Oster
  • Cardi B and Steve Carell Join the Party in Pepsi’s Latest Mysterious Super Bowl Teasers January 23, 2019
    When hip-hop superstar Cardi B isn't offering her own takes on the extended U.S. government shutdown, she's confirming rumors, first reported by TMZ, that she will star in Pepsi's big Super Bowl ad. The soda company released two new teasers today to follow up on last week's intro starring crunk pioneer Lil Jon, who did...
    Patrick Coffee
  • Instagram: Here’s How to Share Netflix Content to Stories January 23, 2019
    Netflix recently added the ability for iPhone users to share links to shows and films on Instagram Stories. This feature will be added to Netflix's Android application in the future. Our guide will show you how it works. Note: These screenshots were captured in the Netflix and Instagram apps on iOS. Step 1: In the...
    Brandy Shaul
  • In a Digitalized World, Consumers Yearn for Authenticity From Brands January 23, 2019
    Like it or not, deep fakes are here. Don't believe it? Watch as comedian Jordan Peele uses artificial intelligence to make Barack Obama deliver a phony PSA. As deep fakes scale, consumers will become increasingly skeptical, putting real conversations--and audience trust--at a premium. In this age of fake news, Photoshop and Instagram filters, it's […]
    Farshad Fardad
  • On the Adweek Podcast: The Lessons of Gillette January 23, 2019
    It's not often that an ad triggers a national discussion the way Gillette's recent spot did. The ad, which covers topics like toxic masculinity, bullying, sexual harassment and misogyny, immediately blew up on social, with some praising the spot for taking on tough issues and others deriding it as emasculating and preachy. On this week's... […]
    Aneya Fernando
  • Condé Nast Will Put All Titles Behind a Paywall January 23, 2019
    By the end of this year, every Cond? Nast title based in the U.S. will have a paywall. But the paywalls, for brands that range from Vogue and GQ to Bon App?tit and LGBTQ site, them, won't be a "one-size fits all model," Cond? Nast CEO Bob Sauerberg told staffers in a memo. It's a...
    Sara Jerde

 

 

 

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