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  • A Nosey Baby Elephant Knows Best in This Cute Commercial for KP Nuts June 28, 2017
    What's a party without a baby elephant? In the commercial below, a precocious pachyderm at a soiree unpacks a snoot full of cuteness as it sniffs out genuine KP Nuts. BMB London crafted the spot, which is the brand's first TV commercial in nearly 25 years, and part of a broader campaign portraying its snacks...
    Adweek Staff
  • Lady Gaga Surprised Middle School Students for This Staples Ad Supporting Teachers June 28, 2017
    Lady Gaga continues her ongoing kindness crusade, this time in partnership with Staples, stepping in as a "substitute teacher" recently for a group of surprised kids in Los Angeles. The pop superstar and frequent brand collaborator appears in a PSA with middle schoolers that serves a dual purpose: She's promoting a positive and accepting envir […]
    Adweek Staff
  • A Woman Comes With an Expiration Date in This Chinese Brand’s Latest Provocative Ad June 28, 2017
    What if you reach the ripe old age of 30, busy pursuing a career and racking up accomplishments, and find yourself an unmarried or unattached woman? In Asia, you might as well be branded a loser, literally, says a new ad from Chinese skin care brand SK-II. The marketer, having launched the #changedestiny campaign in...
    Adweek Staff
  • The 19 Best Outdoor Ads of the Year, as Judged in Cannes June 28, 2017
    We've looked at the year's 15 best commercials, as judged in Cannes last week. Now, it's time to look at the top winning Outdoor work. See below for the two Grand Prix winners and all the gold honorees. There is some traditional outdoor work, but most of it goes well beyond static billboards. Grand Prix...
    Adweek Staff
  • KFC Changes Its Name to K’ehFC in Canada for Country’s 150th Birthday June 28, 2017
    Well, this is a goofy stunt, eh? KFC Canada is honoring Canada's 150th birthday with the amusing if typographically challenging decision to change its name to K'ehFC for the duration of the summer. The change will be reflected on newly designed buckets of chicken, and you can also see the rebranding on the kehfc.ca website....
    Adweek Staff
  • Invisible Subway Train Freaks Out Riders in This Great, Ghostly Ad Prank June 28, 2017
    Here's a freaky little ad stunt from Spanish agency Shackleton. The agency installed loudspeakers and hidden cameras in the busiest subway station in Madrid, and then played sounds that accurately reproduced those of an arriving train--the train approaching and braking, the doors opening and closing, the train leaving the station. But the passengers cou […]
    Adweek Staff
  • Gatorade’s Gritty New Ad About Failure Accidentally Proves Its Own Point June 28, 2017
    Gatorade has released a gritty new ad from TBWA\Chiat\Day about the value of failure--something the best ad agencies have known for a while, and the best marketers have also embraced. Along with legendary athletes like Michael Jordan and the Mannings brothers, the spot features a notable cameo from Cubs slugger Kyle Schwarber. Yes, Schwarber--who just... […]
    Adweek Staff
  • Apple Celebrates Summer With Joyful Worldwide ‘Shot on iPhone’ Out-of-Home Campaign June 28, 2017
    For the third year of its "Shot on iPhone" campaign, Apple is embracing the warmth and joy of summer in a global (well, Northern Hemisphere anyway) out-of-home campaign featuring summery photos taken by iPhone users everywhere. The campaign is called "Sunshine Everywhere." Check out some of the pics below. As we've noted a number of. […]
    Adweek Staff
  • ‘Lost Cobra’ Billboards Scare Up Foot Traffic to San Francisco Retail Store June 27, 2017
    A San Francisco clothing store is drumming up foot traffic with an unusual approach--nine ominous billboards about a lost cobra. "Our beloved Mr. Chips has gone missing," reads the copy, next to a giant black and white picture of a snake. "Please help this sweet boy get back to the Betabrand store before before the...
    Adweek Staff
  • How Employee Diversity at 180LA Led Directly to Its Two Grand Prix at Cannes June 27, 2017
    CANNES, France--Still want evidence of the tangible value of having a diverse workforce, and the perspective that comes with it? Look no further than 180LA's "Boost Your Voice" campaign for Boost Mobile. The work won two Grand Prix (in Promo & Activation and Integrated) at the Cannes Lions festival, but likely never would have been...
    Adweek Staff

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