News

  • Class-Action Lawsuit Alleges Avon Discriminated Against Pregnant Women November 13, 2018
    A New York law firm has filed a class-action lawsuit on behalf of two former Avon employees alleging the beauty company practiced "systematic discrimination" against women "based on pregnancy, maternity and the rights of nursing mothers to pump breast milk at work." The suit, which was filed today in the United States District Court for.. […]
    Kristina Monllos
  • E-Cigarette Maker Juul Labs Is Shutting Down Its U.S. Facebook and Instagram Accounts November 13, 2018
    E-cigarette manufacturer Juul Labs responded to concerns expressed by Food and Drug Administration commissioner Scott Gottlieb by outlining several steps it is taking to keep its products out of the hands of underage users, including the shuttering of its social media accounts. The company said it will shut down its U.S.-based Facebook and Instagram accounts […]
    David Cohen
  • Facebook and Macy’s Holiday Partnership Is a Testing Ground for Both Brands November 13, 2018
    Sometimes opposites attract and in the case of Macy's and Facebook, that tension is all part of the allure. The social media giant is partnering with the retailer to bring 100 small ecommerce businesses across the country to a pop-up area in nine different Macy's stores as an opportunity to bring the digital world into...
    Ann-Marie Alcántara
  • How the Rise of D-to-C Brands Is Helping Digital Ad Spend Defy Gravity November 13, 2018
    Despite concerns over inventory quality and questions over trading practices, advertisers spent a record amount on digital media in the first half of 2018, with the rise of direct-to-consumer (d-to-c) brands and mobile commerce helping to spur spend to $49.5 billion. Advertiser spend on digital rose 23 percent from a year earlier and grew from...
    Ronan Shields
  • Binny Bansal Abruptly Resigns From Flipkart Following Investigation Into Misconduct November 13, 2018
    Binny Bansal, chief executive of Indian ecommerce platform Flipkart Group, resigned abruptly on Tuesday following an investigation into "an allegation of serious personal misconduct." This comes just six months after his fellow co-founder left the ecommerce company. And while details are sparse, it at the very least is not an ideal development for […]
    Lisa Lacy
  • An Ad Agency Is Making Alexa Apologize Hilariously to Cities That Didn’t Get Amazon’s HQ2 November 13, 2018
    As residents of New York and Washington, D.C., bemoan the prices paid to bring Amazon's sprawling HQ2 facilities to their cities, many other cities are watching from the sidelines and wishing they'd made the cut. To help ease the pain of rejection, Austin ad agency McGarrah Jessee wrote custom breakup messages for Amazon's Alexa to...
    David Griner
  • Who Were LinkedIn’s 2018 Top Voices for Marketing and Social Media? November 13, 2018
    LinkedIn unveiled its 2018 Top Voices for Marketing and Social Media Tuesday. The professional network said it measured activity from September 2017 through mid-September of this year, factoring in engagement (including comments and reshares) with original content and relative follower growth. LinkedIn and Microsoft employees were excluded from the list. Lin […]
    David Cohen
  • The DoJ Clears All Major Holding Companies in Production Investigation November 13, 2018
    All five agency holding companies subpoenaed by the Department of Justice as part of an investigation into video production and postproduction practices that began in 2016 now claim to have received information confirming that they have been cleared of any wrongdoing. This would appear to mark the conclusion of a case that stretched over nearly...
    Patrick Coffee
  • LinkedIn Re-Created Its Company Pages Experience From Scratch November 13, 2018
    LinkedIn Company Pages are now LinkedIn Pages, and vice president of products Tomer Cohen said during a press briefing Tuesday that the pages experience has been rebuilt from scratch. LinkedIn Pages product lead Sparsh Agarwal said in a blog post that more than 2 million posts, videos and articles are generated by the professional network's...
    David Cohen
  • Amazon Chooses Northern Virginia and New York City for Its 2 New Satellite Offices November 13, 2018
    Amazon has ended its search for its new headquarters--but not without walking away with an immense trove of data about cities across the country and massive incentives. The final two locations for Amazon's new offices are Long Island City, a neighborhood in Queens, New York, directly across from Manhattan and National Landing in Arlington, Va.,...
    Ann-Marie Alcántara

 

 

 

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