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  • How Disney Managed the Tricky Marketing of Star Wars: The Last Jedi December 13, 2017
    There's been a lot of Star Wars recently. When The Last Jedi hits theaters on Friday, it will be the third Star Wars movie in as many years, twice the rate of theatrical output as either of the previous trilogies. Even accounting for how Rogue One: A Star Wars Story wasn't a "Saga" entry (meaning...
    Adweek Staff
  • This Brand’s Clever Silent Autoplay Facebook Ads Look Like Little 1920s Silent Films December 13, 2017
    A cheeky campaign for a newfangled home-security company is capitalizing on Facebook's silent autoplay video ads--by creating ads in the style of obsolete 1920s-era silent films to eviscerate older competitors. Wireless alarm company SimpliSafe and Boston agency Sleek Machine are out with three new short clips to run on the social network. They feature […]
    Adweek Staff
  • This Harrowing PSA Tells the Same Story Twice About a Teenager’s Very Bad Day December 13, 2017
    The teenager in McCann Health's intense new PSA supporting the Center for Adolescent Research & Education is having a shockingly bad day. Left at home to his own devices, things quickly go downhill. We watch with increasing concern as he grows disoriented and stumbles around the house, vomits, struggles for breath, crashes through a glass...
    Adweek Staff
  • Grey London Made an Album of Feminist Christmas Carols, Rewritten to Stick It to the Man December 12, 2017
    It's been a banner year for women, in great part because of a system that drove its boot so deep into our necks that we all lost our epic sense of composure. In record numbers, we marched. We ran for office. We called bullshit on sexual harassment (and are still calling bullshit). And those who...
    Adweek Staff
  • TBWA Is Turning a Speeding Train Into an Escape Room for Murder on the Orient Express December 12, 2017
    Escape rooms have become old hat, but once in a while you see a spin on the approach that makes them worth mentioning again. This is one. Inspired by the 20th Century Fox film Murder on the Orient Express, based on Agatha Christie's classic novel, Finnish Railways tapped TBWA Helsinki to produce the longest escape...
    Adweek Staff
  • HoneyBaked Ham Made Its First TV Ad in a Decade, and It Was Worth the Wait December 12, 2017
    You can try to make your own ham this Christmas, says a new ad. But you might end up needing a chainsaw to cut it. Instead, try a ham--pre-glazed and ready-to-serve--from The HoneyBaked Ham Company, argues the ad, from BBDO Atlanta. In the spot, a thirtysomething everywoman protagonist, Kelly, grapples with trying to glaze and...
    Adweek Staff
  • Netflix Takes a Cue From Spotify in Crunching Audience Data for A Christmas Prince December 11, 2017
    Netflix is notoriously protective of its viewership data, but it may have learned a lesson from Spotify when it comes to its creative possibilities--how to turn quirky data points into entertaining content. Spotify recently rolled out its second holiday campaign featuring outdoor ads that turn actual listening habits, gleaned from its oceans of data, into... […]
    Adweek Staff
  • Cards Against Humanity Took Your Money to Oppose Trump’s Wall. Now It’s Redistributing That Wealth December 11, 2017
    God damn. Will Cards Against Humanity ever stop being this gangster? The card game manufacturer that, just a month ago, asked you for money to stop the Trump administration from building its stupid wall has decided to take some of it and address another social ill--income inequality. The website, Cards Against Humanity Redistributes Your Wealth,...
    Adweek Staff
  • Microsoft’s ‘3D Holiday’ Ad Is a Whimsical, Out-of-Earth Inclusion Parable December 11, 2017
    Between Thanksgiving and New Year's, we're barraged with branded messages that appeal to our better selves--quiet, almost logoless stories about family, acceptance and selfless giving. Microsoft's "3D Holiday," created by m:united//McCann and Blk-Ops, is no exception ... except it leaves the human family behind. Mythological creature […]
    Adweek Staff
  • Coco de Mer’s Christmas Ad Is Perfect for Those on the Naughty List (NSFW) December 10, 2017
    The gifts in the 12 Days of Christmas song always seemed a little boring. Coco de Mer, the British luxury lingerie and erotica fashion house, fixes that with its own take on the Christmas classic. This time, in place of turtle doves and French hens, we get a sampling of spanking paddles and pearl blossom...
    Adweek Staff

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