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  • Bud Light Preps for a Special Sunday Night as It Tries to Make Ads That Break Into Culture October 20, 2017
    Bud Light is expressly trying to generate cultural buzz with its new "Famous Among Friends" campaign, and it sees this Sunday as its next big opportunity to do so. The AB InBev brand, and agency Wieden + Kennedy New York, have created two 60-second commercials tailored to two high-profile events that day--the Patriots-Falcons NFL game...
    Adweek Staff
  • The Makers of the ‘Bite Size Horror’ Ads Tell Us All About Their Wonderfully Spooky Creations October 19, 2017
    Halloween advertising has been a treat this year, thanks to Fox and Mars candy brands, which teamed up for a wonderfully creepy series of two-minute "Bite Size Horror" films that have been airing on Fox TV networks. The series has included four films-- "Floor 9.5" for Skittles, "The Road" for M&Ms, "The Replacement
    Adweek Staff
  • Svedka Vodka Uses Retargeting to Make Creepy Halloween Ads That Follow You Around October 19, 2017
    Ad retargeting is more trick than treat, right? Regardless, Svedka Vodka looks to leverage the unloved online marketing practice for a Halloween "Banner Ad Curse" campaign, created by Toronto agency Bensimon Byrne. This marks the third straight scary seasonal sojourn for the client-agency team, following their "Printable Costumes" in 2015 […]
    Adweek Staff
  • Kansas City’s Mayor Reviewed Scores of Amazon Products in Sneaky Pitch for Company’s HQ2 October 19, 2017
    Sly James, the mayor of Kansas City, Mo., is courting Amazon's much-coveted second headquarters in a highly tailored medium--the site's own product reviews section, where he's been leaving 5-star reviews for scores of items his office recently purchased. Inside those reviews, he's snuck some talking points for Kansas City itself. "10 […]
    Adweek Staff
  • TBWA Handled a Heartbreaking Assignment Beautifully in These Ads for Children’s Hospice Care October 18, 2017
    Dying children are hard to talk about, so one pediatric hospice care provider has created a poignant new campaign asking people at a loss for words to donate instead. TrinityKids Care, based in Southern California, is out with four new ads from TBWA\Chiat\Day Los Angeles, seeking to raise money for the in-home end-of-life support it...
    Adweek Staff
  • A Gold-Pooping Dragon Stars in Squatty Potty’s Latest Scat-Happy Long-Form Comedy October 18, 2017
    Squatty Potty knows some fantastic beasts and where to find them. That would be on the toilet, of course. The brand, known for its candy-colored fever-dream viral videos, has added a sweet-faced purple dragon, a contorting centaur and a ginger merman to its stable of oddball spokescharacters. The latest mini-movie, from agency Harmon Brothers, features... […]
    Adweek Staff
  • These 6 Short Films, All Shot on LG’s V30 Phone, Premiered at the New York Film Festival October 18, 2017
    In Hollywood, when something's a hit, there's usually a sequel. Cue LG, which has been following a similar script to showcase the cinematic video features of its new V30 smartphones. Fade in: A few weeks back, LG tapped Game of Thrones cinematographer David Franco to shoot a short movie using only the V30. The resulting...
    Adweek Staff
  • Bud Light Made the Ultimate Idiotic Lifestyle Ad for Millennials, and It’s Spot On October 18, 2017
    What if a real-life commercial looked, sounded and felt like an SNL skit? It's happened before, both purposely and accidentally, and it's happening now in the U.K. with a new Bud Light ad. The AB InBev brand, which launched there earlier this year, parodies a bunch of hipster, millennial-targeted ad tropes with a musical number...
    Adweek Staff
  • Nike’s Joyful Season-Opening NBA Ad Has Some Seriously Sweet Moves October 17, 2017
    The world's top sports stars are visually phenomenal, so their ads should be, too. Nike has always embodied this belief, with the best example being 2008's "Take It to the Next Level" soccer spot directed by Guy Ritchie, still one of the most visually stunning commercials ever made. Nike's latest spot, heralding the new NBA...
    Adweek Staff
  • LeBron James Is Out for Revenge in This Epic Nike Ad Voiced by Idris Elba October 17, 2017
    LeBron James is ready to get back to work. Actually, he's been ready since his Cleveland Cavaliers lost the NBA title to the Golden State Warriors in June. Tonight, he's back on the court. To celebrate the four-time league MVP and three-time champion's return, Nike Basketball unleashed a 60-second spot from Portland, Ore., creative shop... […]
    Adweek Staff

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