News

  • A Fruit Rocket Is Actually the Best Bad Idea Pitched in These Delightfully Quirky Ads for Sparkling Ice August 18, 2018
    Creative that comes out of the Pacific Northwest has its charms. On one hand, work from Portland and Seattle can have an edge, (see: early Nike work from Wieden + Kennedy), and on the other, it is at times deliciously airy and fun (see: current KFC work from Wieden + Kennedy). For people who live...
    Doug Zanger
  • Amazon Is Losing Its Smart Speaker Dominance, According to New Report August 17, 2018
    Amazon is no longer the smart speaker king. A report from research firm Canalys this week found that Google Home shipments outpaced those of Amazon's Echo products for the second straight quarter as the search giant grows its smart home business overseas. Chinese tech behemoths Alibaba and Xiaomi also clocked strong growth, whittling Amazon's marke […]
    Patrick Kulp
  • Barbarian’s New Receptionist Is an Echo Show Named ‘Barb’ August 17, 2018
    Digital agency Barbarian Group's new receptionist, Barb, doesn't collect a paycheck, isn't getting breaks or benefits and can work endless overtime. Barbarian, however, isn't violating New York State labor law, because Barb is an Alexa-based tool connected to the messaging system Slack within an Echo Show, Amazon's smart speaker with […]
    Lisa Lacy
  • Chuck Norris Gets Replaced by Truck Norris in This Wonderfully Over-the-Top Toyota Spot August 17, 2018
    Chuck Norris is no stranger to advertising, but it's rare we see him not throwing a roundhouse kick or being portrayed as a meme-era Paul Bunyan capable of impossibly epic deeds. (His last ad appearance, for UnitedHealthcare, happily leaned into both.) This time around, Norris is selling the Toyota Tacoma, billed in the spot as...
    David Griner
  • The Top 20,000 Facebook Pages Posted More Content During the Second Quarter of 2018 August 17, 2018
    Social media management tool Buffer teamed up with content marketing tool BuzzSumo to analyze more than 43 million posts from the top 20,000 brands on Facebook during the second quarter of 2018, and here's what they found: The pages they studied posted more content in the second quarter of 2018 compared with the first quarter...
    David Cohen
  • Everyone Is Your Mom in This Crazy Delta Stunt That Guilts You Into Flying Home August 17, 2018
    On the continuum of maternal guilt trips, Delta Air Lines may have carved out some new, good-natured ground with a stunt that encourages Seattle residents to fly home to see their mothers. Created by Wieden + Kennedy New York, "Seattle to Mom" is clean fun and the crown jewels of the campaign are in-person stunts...
    Doug Zanger
  • Pre-Roll Ads as Talent Contest? The Longer You Don’t Skip, the More Votes These Musicians Get August 17, 2018
    Extra Gum is making the medium the message with Extra Support Acts, a campaign that turns YouTube pre-roll ads into a platform that gives 16 emerging Australian music acts a significant audience boost and a chance to perform live on a major stage. From now to Sept. 30, YouTube pre-roll ads viewed before any 5...
    Amy Corr
  • Facebook Expanded Its Level Up Program and Revealed Its Gamescom Plans August 17, 2018
    Facebook launched its Level Up Program in June for video game content creators, designed to help livestreamers grow their audiences on the social network. The program was originally limited to users in the U.S., U.K., Philippines, Malaysia and Thailand. However, in a Facebook Gaming blog post, Bob Slinn, head of games partnerships for Europe, the...
    Brandy Shaul
  • 4 Ways Media Companies Can Take Advantage of a New Era of Native Advertising August 17, 2018
    The media industry is in the midst of huge changes that are demanding new revenue models, innovative new product configurations and a willingness to explore untapped markets. With traditional advertising channels eroding, the time is ripe for new approaches to native content programs. Most existing programs are tailored to big brands, but they can be...
    Scott Gerber
  • Indoors in July? Console Games Were One of Facebook IQ’s Topics to Watch August 17, 2018
    July is perceived as a month for outdoor activities, but when the temperatures got too high, Facebook users turned to console games, making them a Topic to Watch for the month, according to Facebook IQ. The social network's research arm found conversation volume up 2.4 times both year-over-year and month-over-month for console games and related...
    David Cohen

 

 

 

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